Privacy policy

Last Updated: September 20, 2024

Introduction

At Carat Perfect ("Company," "we," "us," or "our"), we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.caratperfect.com (the "Site") or engage with our services. By accessing or using our Site, you agree to the terms of this Privacy Policy.

Table of Contents

• 1. Definitions
• 2. Information We Collect
• 3. How We Use Your Information
• 4. Legal Bases for Processing
• 5. Disclosure of Your Information
• 6. Cookies and Tracking Technologies
• 7. Your Rights and Choices
• 8. Security of Your Information
• 9. Data Retention
• 10. International Data Transfers
• 11. Third-Party Links and Services
• 12. Children's Privacy
• 13. Changes to This Privacy Policy
• 14. Contact Us
• 15. Jurisdiction-Specific Rights
• 16. Do Not Sell My Personal Information
• 17. Dispute Resolution
• 18. Accessibility

1. Definitions

"Personal Information" means any information relating to an identified or identifiable individual.

"Processing" means any operation performed on personal data, such as collection, use, storage, or disclosure.

"Third Parties" refers to external service providers, partners, or affiliates who assist us in operating our business.

"Cookies" are small text files stored on your device when you visit a website.

2. Information We Collect

2.1 Personal Information You Provide

We may collect the following personal information when you interact with our Site:

• Contact Information: Name, email address, postal address, phone number.
• Account Credentials: Username and password when you create an account.
• Payment Information: Credit/debit card details and billing address.
• Demographic Information: Age, gender, preferences, and interests.
• Communications: Messages, feedback, and other information you provide when you contact us.

2.2 Information Collected Automatically

When you visit our Site, we may automatically collect:

• Device Information: IP address, browser type, operating system, device model, unique device identifiers.
• Usage Data: Pages viewed, links clicked, time spent on the Site, search queries, referring/exit pages.
• Location Data: Approximate geolocation based on your IP address.
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and pixels (see Section 6).

2.3 Information from Third Parties

We may receive information about you from:

• Social Media Platforms: Profile information when you interact with us (e.g., Facebook, Instagram).
• Payment Processors: Transaction details from payment service providers.
• Marketing Partners: Information from partners who help us with marketing initiatives.

3. How We Use Your Information

We use your information for the following purposes:

• Provide Services: To process orders, deliver products, and provide customer support.
• Account Management: To create, maintain, and secure your account.
• Personalization: To tailor content, recommendations, and advertisements to your interests.
• Marketing Communications: To send newsletters, promotions, and updates. You may opt out at any time (see Section 7.2).
• Analytics and Improvements: To analyze usage patterns and improve our Site and services.
• Legal Compliance: To comply with legal obligations and enforce our Terms of Service.
• Security and Fraud Prevention: To protect our Site and users from fraudulent activities.

4. Legal Bases for Processing

We process your personal information based on the following legal grounds:

• Consent: For sending marketing communications and using certain cookies. You may withdraw consent at any time.
• Contractual Necessity: To fulfill our contract with you, such as processing orders.
• Legitimate Interests: For improving our services, securing our Site, and marketing (when consent is not required).
• Legal Obligations: To comply with applicable laws and regulations.

5. Disclosure of Your Information

5.1 Service Providers

• Payment Processing: Secure transaction handling.
• Order Fulfillment: Shipping and delivery services.
• Marketing and Advertising: Email campaigns and targeted advertising.
• Data Analytics: Website analytics and performance monitoring.

5.2 Business Partners and Affiliates

We may share your information with our affiliates and trusted business partners for purposes consistent with this Privacy Policy.

5.3 Legal Requirements

We may disclose your information:

• Compliance: To comply with legal obligations, subpoenas, or court orders.
• Protection: To protect the rights, property, or safety of our Company, users, or others.

5.4 Business Transfers

In the event of a merger, acquisition, or asset sale, your personal information may be transferred to the acquiring entity.

6. Cookies and Tracking Technologies

6.1 Types of Cookies We Use

• Essential Cookies: Necessary for the operation of our Site.
• Performance Cookies: Collect anonymous data on how visitors use our Site.
• Functionality Cookies: Remember your preferences and enhance functionality.
• Advertising Cookies: Deliver relevant ads and track ad performance.

6.2 Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect Site functionality.

6.3 Third-Party Analytics

We use analytics tools like Google Analytics to understand how users interact with our Site.

• Opt-Out: Install the Google Analytics Opt-out Browser Add-on at [https://tools.google.com/dlpage/gaoptout].

6.4 Consent Management

Upon your first visit, you will see a cookie consent banner allowing you to accept or decline non-essential cookies.

7. Your Rights and Choices

7.1 Access and Correction

You have the right to access and update your personal information by logging into your account or contacting us at privacy@caratperfect.com.

7.2 Opt-Out of Marketing Communications

You may unsubscribe from marketing emails by clicking the "unsubscribe" link or contacting us at privacy@caratperfect.com. Processing your request may take up to 10 business days.

7.3 Data Deletion

Request the deletion of your personal information by contacting us. We will comply subject to legal obligations.

7.4 Do Not Track Signals

Our Site does not respond to "Do Not Track" signals. You may limit tracking by adjusting your browser settings.

7.5 Managing Preferences

Adjust your account settings or contact us to manage your communication and data preferences.

8. Security of Your Information

We implement technical and organizational measures to protect your data, including:

• Encryption: SSL technology for data transmission.
• Access Controls: Restricted access to personal data.
• Monitoring: Regular security assessments and updates.

Despite our efforts, no security measures are entirely foolproof.

9. Data Retention

We retain your personal information only as long as necessary for:

• Service Provision: Fulfilling the purposes outlined in this policy.
• Legal Compliance: Satisfying legal, accounting, or reporting requirements.

For example, we retain order information for seven years to comply with tax regulations.

10. International Data Transfers

Your information may be transferred to countries with different data protection laws. We use safeguards like Standard Contractual Clauses to ensure data protection.

11. Third-Party Links and Services

Our Site may contain links to external websites or services. We are not responsible for their privacy practices. Review their privacy policies before providing personal information.

12. Children's Privacy

Our Site is not intended for individuals under 13 years of age. We do not knowingly collect data from children. If you believe we have, contact us at privacy@caratperfect.com for removal.

13. Changes to This Privacy Policy

We may update this policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Significant changes may be communicated via email or a Site notice.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

• Email for Privacy Matters: privacy@caratperfect.com
• General Support Email: support@caratperfect.com
• Phone: (866) 986-0152

15. Jurisdiction-Specific Rights

15.1 California Residents

Under the CCPA, California residents have rights to:

• Know: Access specific personal information collected.
• Delete: Request deletion of personal information.
• Opt-Out: Opt-out of the sale of personal information (we do not sell personal data).
• Non-Discrimination: Receive equal service regardless of exercising privacy rights.

To exercise these rights, contact us at privacy@caratperfect.com or call (866) 986-0152.

15.2 European Economic Area (EEA) Residents

Under the GDPR, EEA residents have rights to:

• Access: Obtain a copy of your personal data.
• Rectification: Correct inaccurate data.
• Erasure: Request data deletion.
• Restriction: Limit processing of your data.
• Portability: Receive your data in a structured format.
• Objection: Object to data processing based on legitimate interests.
• Withdraw Consent: At any time, without affecting the lawfulness of prior processing.

To exercise these rights, contact us at privacy@caratperfect.com.

16. Do Not Sell My Personal Information

We do not sell personal information as defined under the CCPA. If this changes, we will update this policy and provide opt-out options.

17. Dispute Resolution

If you have complaints about our privacy practices, contact us at privacy@caratperfect.com. We will address your concerns promptly and in accordance with applicable laws.

18. Accessibility

We are committed to making our Privacy Policy accessible to all users. If you need this policy in an alternative format, please contact us at privacy@caratperfect.com or call (866) 986-0152.